TF1 Factory
TF1 Factory is a cross-media production agency leveraging the audiovisual and event expertise of TF1, France’s leading television channel. Specializing in the production of commercials, web series, billboards, podcasts, and events, it crafts impactful brand stories. As a Junior Art Director in a two-year apprenticeship during my master’s degree, I contributed to the design and creation of visual content, ensuring aesthetic and narrative consistency. My role involved developing brand identities, overseeing the artistic direction of video projects, and creating motion design and print assets.
Contexte
Apprenticeship
Role
Junior Art Director
Years
2023-2025

Le carnet de l'inno édition 2025

Le Carnet de l’Inno, an annual publication by Groupe TF1, was launched in 2024 by its Innovation Department. It aims to explore and analyze major technological and media shifts that influence both the group’s operations and the broader audiovisual landscape. The content is developed by the Media Lab TF1, the group’s think tank for innovation and foresight, and the design was created by TF1 Factory.As junior art director on this project, working alongside the lead art director, I contributed to the design of several key elements: the cover, breathing pages, the promotional page, and the application of the visual identity across various articles. I also created a set of visual stickers to bring rhythm and character to the layout, and I handled all the motion design animations used to promote the publication.

Showroom

The TF1 Media Lab provided us with a 9:16 DOOH (Digital Out-Of-Home) screen to create signage that directs visitors to the showroom, the place showcasing all the latest technological innovations. The brief was simple: we had complete creative freedom to design whatever we wanted.We decided to create several 10-second animated screens that play sequentially and randomly, each with a different artistic direction. However, they all consistently feature the word “showroom” to maintain a clear focus and message directing people to the location.

TF1 Factory

Establishing the Art Direction of TF1 Factory for Communication Materials
(Newsletters, Social Media, Conferences)As part of its efforts to strengthen brand image and unify external communication, TF1 Factory initiated the development of a dedicated art direction for all its communication materials. The goal was twofold: to establish a strong, recognizable, and coherent visual identity, while adapting this identity to various distribution formats  (newsletters, social media, and conference materials)  in order to maximize both impact and clarity of message.

La mi-temps lecture - Mcdonald's

"La mi-temps Lecture" is a short-format program created by TF1 Factory and sponsored by McDonald’s France. Spread across 20 one-minute episodes, the series highlights touching and inspiring encounters between young readers and high-level athletes from a variety of sports disciplines. Through these moments of exchange, the program promotes reading as a moment of sharing, transmission, and openness.As part of this project, my role was to develop several logo concepts in collaboration with the art director, ensuring they aligned closely with the visual world of the set and the spirit of the program: accessible, dynamic, and educational. Once the final logo was selected by the Mcdonald's team, I was in charge of animating the opening sequence, as well as creating and animating the on-screen graphic elements (lower thirds, titles, banners), to establish a visual identity that is smooth, recognizable, and cohesive across all episodes.

Vendée Globe Tanguy le Turquais

A short-format series created by TF1 Factory, this immersive program follows over three months of ocean racing alongside Tanguy Le Turquais aboard the IMOCA Lazare. Each week, a 1 to 3-minute episode highlights key moments of the race, enriched with exclusive content: preparation, technical challenges, and sailing in extreme conditions.As part of the project, I developed several graphic proposals for the logo and on-screen visuals, in line with the tone of the program: human, committed, and inspiring. The goal was to design a visual identity that would support Tanguy’s storytelling with simplicity and clarity.
© Tessa Rossignol 2025