La mi-temps lecture - Mcdonald's
"La mi-temps Lecture" is a short-format program created by TF1 Factory and sponsored by McDonald’s France. Spread across 20 one-minute episodes, the series highlights touching and inspiring encounters between young readers and high-level athletes from a variety of sports disciplines. Through these moments of exchange, the program promotes reading as a moment of sharing, transmission, and openness.As part of this project, my role was to develop several logo concepts in collaboration with the art director, ensuring they aligned closely with the visual world of the set and the spirit of the program: accessible, dynamic, and educational. Once the final logo was selected by the Mcdonald's team, I was in charge of animating the opening sequence, as well as creating and animating the on-screen graphic elements (lower thirds, titles, banners), to establish a visual identity that is smooth, recognizable, and cohesive across all episodes.